Category: Social Media Marketing

TikTok Translated: What You Need to Know for Your School

Social Media Marketing, TikTok

Learn the ins and outs of why TikTok is so important for beauty schools and how you can leverage the platform to grow your school’s brand and attract more students.

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How To Help Beauty School Students Achieve Future Success Through Instagram

Instagram, Social Media Marketing

Watch this free replay from The Beauty School Summit 2022, where Jamie Dana walks through an Instagram posting strategy your students can start learning now to grow their book of business.

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Student-Generated TikTok Content For Schools

Social Media Marketing, TikTok

This video is a must-watch if you want your beauty school students to be active on TikTok to grow their own book of business while they’re in cosmetology school.

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Three Steps for Hiring an In-House Social Media Marketer for Your School

Social Media Marketing

Learn how to hire the right people or give your current admissions and instructors the tools they need to build your school’s brand and showcase to your students you live what you teach.

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Webinar Replay: Proven Financial and Social Media Formulas for Student Success

Social Media Marketing

Watch the replay as our very own co-founder Chris Linford talks about social media formulas for success with Erin Kuhn at Qnity, who talks about Qnity’s curriculum all about managing finances as a beauty professional.

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Instagram For Your Beauty Business

Instagram, Social Media Marketing

With more than 400 million users, the opportunities Instagram has opened up for stylists and other beauty professionals are huge. Ready to use Instagram to find new clients and build your future business? Let’s get started!

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Instagram Reels For Your Beauty Business

Reels, Social Media Marketing

Curious about how to best use the Reels feature for your beauty business? We’re here to help! Here’s a quick rundown of how Reels work, how to create, edit, and upload them, and how to create video content that your audience will love.

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Why Student-Generated Social Content Matters

Social Media Marketing

Want to know the secret behind user-generated content? Learn how you can utilize your current students to build your school’s social media strategy.

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Instagram Reels vs TikTok: Which Should Your Students Be Using?

Social Media Marketing

Instagram recently released Reels, which are very similar to TikTok’s video format. But, which one should you actually be using? Here are the differences between the two!

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What the Pandemic Taught Us About Social Media for Beauty Schools

Social Media Marketing

We know that most, if not all, businesses were impacted by the coronavirus. Here’s the impact it had on beauty schools and what we learned about marketing during this time.

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Chris Linford came into my school to give a course on marketing and how to retain and increase clientele. I left the course with so much knowledge and how to take control of my business pages on social media and how to present myself professionally in person as well.

Daniela C.

Promoting yourself on social media as a stylist is very important. It’s a great way to showcase your work & connect with potential guests. It’s also an amazing platform that allows friends & family to easily share or recommend your work.

Stephanie, Landis Salons

I’ve had an Instagram since I was probably 12 and a Facebook since I was 9. So, I went into this like, ‘I’m not going to learn anything from this, like I know how to run a social media account,’ but it’s made me realize the business side of it and how to set it up.

Esthetics student from Skinworks School of Advanced Skincare

Chris Linford is an amazing educator! He explained everything in an easy, fun way. I feel very motivated and confident starting my business. He had amazing tips to grow your business! You won’t be disappointed!

Maria A.

It’s cool to see [our students] take that personal [Instagram] page that BaaB was talking about and really transform it into a business-led platform… Even if they’re students and they’re beginning their career, it’s cool to see that platform grow and they get to grow with their clients. It’s cool to watch them flourish...

Skinworks School of Advanced Skincare Instructor

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