98.2% of Beauty School Students WANT Their Schools To Teach Social Media Marketing

To become a successful beauty professional, you must know how to market your own personal beauty brand online, utilizing the necessary soft skills. But, most beauty schools don’t have a set system in place to teach and measure these vital skills amongst their students.

A lot of schools worry about fitting more business training in the curriculum, finding someone with the right experience, and integrating it into their already packed lesson plans. Beauty as a Business is an easy way to give the social media marketing curriculum beauty professionals need, whether you’re a beauty school, a beauty school student, or current beauty professional.

See if Beauty as a Business is for you.

Chris Linford came into my school to give a course on marketing and how to retain and increase clientele. I left the course with so much knowledge and how to take control of my business pages on social media and how to present myself professionally in person as well.

Daniela C.

It’s cool to see [our students] take that personal [Instagram] page that BaaB was talking about and really transform it into a business-led platform… Even if they’re students and they’re beginning their career, it’s cool to see that platform grow and they get to grow with their clients. It’s cool to watch them flourish...

Skinworks School of Advanced Skincare Instructor

Promoting yourself on social media as a stylist is very important. It’s a great way to showcase your work & connect with potential guests. It’s also an amazing platform that allows friends & family to easily share or recommend your work.

Stephanie, Landis Salons

I’ve had an Instagram since I was probably 12 and a Facebook since I was 9. So, I went into this like, ‘I’m not going to learn anything from this, like I know how to run a social media account,’ but it’s made me realize the business side of it and how to set it up.

Esthetics student from Skinworks School of Advanced Skincare

Chris Linford is an amazing educator! He explained everything in an easy, fun way. I feel very motivated and confident starting my business. He had amazing tips to grow your business! You won’t be disappointed!

Maria A.

Enter Beauty as a Business

Beauty as a Business is an interactive, online digital marketing curriculum designed specifically for beauty schools. Our goal is to help you teach your students how to market themselves on social media and build their book of business. We do this by providing EVERYTHING you need to teach students the skills they want to learn, including:

  • How to set up and grow a successful business Instagram account
  • How to create a website for their personal beauty brand
  • How to take professional photos and videos (using a smartphone)
  • And much, much more!

Most beauty school students are passively consuming and interacting with others on Instagram and social media. For the most part, they are not strategically using it as a tool to develop their personal brand and build their beauty business.

Our curriculum was designed and written by experienced marketing professionals, who have spent years helping beauty schools and salons/spas see success through the same strategies covered in our online courses! The best part? It easily integrates with your current learning management system if you’re using Pivot Point LAB, or you can link from Milady MindTap to our platform to access the courses online.

Build Your Social Media
& Marketing Curriculum

View Our Full Course List

Brand Partnerships