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Beauty as a Business is the beauty industry’s first social media marketing curriculum!

Our online courses are designed specifically for beauty schools, students, and professionals to strategically utilize social media and marketing tools for success in the beauty industry.

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It’s cool to see [our students] take that personal [Instagram] page that BaaB was talking about and really transform it into a business-led platform… Even if they’re students and they’re beginning their career, it’s cool to see that platform grow and they get to grow with their clients. It’s cool to watch them flourish...

Skinworks School of Advanced Skincare Instructor

Promoting yourself on social media as a stylist is very important. It’s a great way to showcase your work & connect with potential guests. It’s also an amazing platform that allows friends & family to easily share or recommend your work.

Stephanie, Landis Salons

Chris Linford came into my school to give a course on marketing and how to retain and increase clientele. I left the course with so much knowledge and how to take control of my business pages on social media and how to present myself professionally in person as well.

Daniela C.

I’ve had an Instagram since I was probably 12 and a Facebook since I was 9. So, I went into this like, ‘I’m not going to learn anything from this, like I know how to run a social media account,’ but it’s made me realize the business side of it and how to set it up.

Esthetics student from Skinworks School of Advanced Skincare

Social Media is very imperative in building and attracting new guests. It is very little time spent for a maximum reward.

Jenner Feroah, CEO, Lunatic Fringe

Build Your Social Media
& Marketing Curriculum

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