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Promoting yourself on social media as a stylist is very important. It’s a great way to showcase your work & connect with potential guests. It’s also an amazing platform that allows friends & family to easily share or recommend your work.

Stephanie, Landis Salons

Social Media is very imperative in building and attracting new guests. It is very little time spent for a maximum reward.

Jenner Feroah, CEO, Lunatic Fringe

I’ve had an Instagram since I was probably 12 and a Facebook since I was 9. So, I went into this like, ‘I’m not going to learn anything from this, like I know how to run a social media account,’ but it’s made me realize the business side of it and how to set it up.

Esthetics student from Skinworks School of Advanced Skincare

Chris Linford is an amazing educator! He explained everything in an easy, fun way. I feel very motivated and confident starting my business. He had amazing tips to grow your business! You won’t be disappointed!

Maria A.

Chris Linford came into my school to give a course on marketing and how to retain and increase clientele. I left the course with so much knowledge and how to take control of my business pages on social media and how to present myself professionally in person as well.

Daniela C.

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it can be multiple lines too

We take all the hard work out of planning and prepping, providing everything you need to teach social media effectively and consistently for each class.

When you use Beauty as a Business, your instructors will be provided the tools they need to teach each course. They can use our lesson plans and discussion questions to become a moderator to each student’s education, whether they choose to present the material through necessary distance learning courses or running in-person discussions. It’s perfect for asynchronous and synchronous learning.

Through Beauty as a Business, your students can start applying what they’ve learned now. Let your instructors take a step back and watch their students light up as they see for themselves the difference it makes by having these marketing skills that salons and spas love.

And, when each student finishes their social media lessons, you can award your students certificates of completion they can use on their portfolio and resume as an added bonus.

recommend baab and get a cool gift card

Beauty as a Business is an online digital marketing curriculum. That means your students can access it online anytime. We have a learning management system where students can track their progress and go at their own pace or at the pace you set for them!

Our entire curriculum is also available within Pivot Point’s LAB, making the integration to classrooms that much easier (for schools partnered with Pivot Point). Or, if your school uses Milady MindTap, it easily links out to our own Learning Management System that’s easy to use.